Associate Director of Enrollment Marketing

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Closing Date:

07/20/2026

Type of Position:

Marketing and Communications StrategyNo

Job Type:

Regular No

Institution Name:

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:

Communications and Information Technology

Summary of Job Duties:

The Associate Director of Enrollment Marketing plays a critical leadership role in shaping how prospective students and families experience the university, from first impression through enrollment.

Reporting to the Associate Dean of Enrollment Services, this position leads the development and coordination of integrated marketing strategies that blend data-driven strategy decision making with compelling, human-centered storytelling.

The Associate Director collaborates cross-functionally across the university to align messaging, coordinate campaign execution, and ensure a cohesive, brand-aligned experience across communication channels. This role oversees the planning, execution, and performance of targeted marketing initiatives, while supporting marketing automation workflows and CRM-driven communications.

As a key contributor to institutional enrollment strategy, this position helps guide cross-channel campaign planning, evaluates marketing effectiveness through data and testing, and ensures prospective students and families receive personalized, timely, and relevant communications at every stage of the college search process.

Key Responsibilities:

• Lead the design and implementation of targeted marketing strategies that support undergraduate and transfer recruitment goals.
• Support public relations strategies and executive communications in collaboration with the Vice Provost of Enrollment and the Associate Dean of Enrollment to promote the status of the university.
• Lead the coordination and execution of the full lifecycle marketing experience in collaboration with a marketing technology team, ensuring strategic alignment and sequencing across email campaigns, SMS, microsites, landing pages, and behavioral triggers.
• Provide strategic direction for digital content and visual storytelling initiatives that support the student journey, in collaboration with internal staff and external vendors.
• Conduct ongoing performance analysis of marketing campaigns using engagement metrics, audience behavior insights, A/B testing, and conversion tracking to inform strategy, optimize outcomes, and guide future campaign planning.
• Partner with Admissions, Enrollment Services, the Honors College, academic departments, and University Relations to coordinate marketing initiatives, align campaign strategy and timelines, and ensure a cohesive message across all platforms.
• Supervise staff responsible for content production, social media, and marketing project coordination.
• Evaluate and apply emerging trends in enrollment marketing, including digital platforms, prospective student behavior, and marketing technology, to improve campaign effectiveness and inform departmental strategy.
• Ensure compliance with accessibility standards, privacy regulations (e.g., CAN-SPAM, FERPA), and university brand guidelines.

Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications:

Minimum qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Higher Education Administration, or a related field from an accredited institution of higher education

• At least three years of progressive experience in marketing, communications, enrollment marketing, public relations, or a related field

• Experience managing integrated campaigns, drafting communications for associated channels, and managing editorial oversight

• Experience using CRM and/or marketing automation platforms to develop audience-segmented communications and recruitment campaigns

• Experience analyzing campaign performance data, applying audience insights, and using testing methodologies (e.g., A/B testing) to improve outcomes

• Experience coordinating projects across multiple stakeholders and supervising professional staff, student employees, or project teams

Preferred qualifications:

• Master's degree in Marketing, Strategic Communications, Higher Education, Business Administration, or a related field from an accredited institution of higher education

• At least four years of experience in higher education marketing, enrollment management, student recruitment, or strategic communications

• Experience supporting executive communications, institutional public relations initiatives, or reputation-management efforts within a complex organization

• Experience with enrollment marketing best practices, student search and recruitment strategies, CRM ecosystems (e.g., Slate, Salesforce Marketing Cloud, HubSpot), and marketing analytics tools

• Demonstrated success leading cross-functional teams and developing multi-channel recruitment campaigns that improved inquiry, application, enrollment, or conversion outcomes

Additional Information:

$75,091.57Cover Letter/Letter of Application, List of three Professional References (name, email, business title), ResumeProof of Veteran StatusCaitlin Hughes

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:

Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:

N/A

Frequent Physical Activity:

N/A

Occasional Physical Activity:

N/A

Benefits Eligible:

Yes