Position Title: Marketing Manager
Location: NWA (Fayetteville, Springdale, Bentonville, Rogers)
Reports to: Director of Marketing
Company: Paschal Air Plumbing & Electric
Overview: The Marketing Manager will play a central role in enhancing Paschal's brand presence and driving strategic growth in HVAC, plumbing, and electrical services. This position oversees the creative, social media, and content marketing teams, ensuring cohesion across campaigns and brand initiatives. The ideal candidate is a hands-on leader with experience in managing multi-channel marketing strategies, strong creative oversight skills, and the ability to work collaboratively with digital performance marketers to drive lead generation and brand visibility.
Position Summary: The Marketing Manager is responsible for leading and overseeing creative, social media, and content marketing efforts, ensuring a unified brand message across all platforms and regions served. They will manage a team that develops engaging content and visuals while working closely with digital marketing and lead generation specialists to drive growth and customer acquisition in each of Paschal's regional locations. This role requires a strategic mindset as well as the ability to execute tactically, balancing high-level planning with hands-on involvement to expand market reach and enhance brand engagement.
The Marketing Manager will also play a key role in community involvement by supporting local initiatives and fostering relationships with community partners. This includes collaborating with regional teams to strengthen Paschal's presence at community events, enhancing local visibility, and reinforcing Paschal’s commitment to service and customer satisfaction across all areas we serve.
Key Responsibilities:
Creative & Content Oversight
- Lead the creative team to produce visually compelling content that aligns with the brand’s voice and strategic objectives
- Oversee content development, including blogs, videos, and social media posts, ensuring alignment with Paschal's brand and marketing goals
- Collaborate with the social media manager to drive engagement and community growth on platforms like Facebook, Instagram, and LinkedIn
Strategic Collaboration with Digital Marketing & Lead Generation
- Partner with digital marketing and lead generation specialists to align content and creative with digital advertising, SEO, and lead gen strategies
- Ensure cohesive messaging and branding across paid and organic campaigns, maximizing impact on customer acquisition and retention
Campaign Development & Execution
- Manage the development and execution of multi-channel marketing campaigns, integrating creative, social media, and content elements with digital strategies
- Work with the team to implement A/B testing on campaign elements to optimize performance and increase conversions
Performance Analysis & Reporting
- Track performance metrics for creative, content, and social media initiatives, using data insights to adjust strategies as needed
- Provide regular reports on the effectiveness of campaigns and brand initiatives, collaborating with analytics resources to refine marketing approaches
Team Leadership & Project Management
- Mentor and manage the creative, social media, and content team members, fostering a collaborative and results-oriented environment
- Oversee project timelines, prioritize tasks, and ensure timely completion of all initiatives while maintaining high standards for quality
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience. A focus on digital marketing or branding is a plus
- 5+ years of experience in marketing management, ideally with a focus on creative, content, and social media within a service-oriented or multi-location industry
- Proven experience in leading marketing efforts across multiple locations and tailoring strategies to different regional needs while maintaining brand consistency
- Strong understanding of digital marketing, social media trends, and content strategy with demonstrated experience in managing creative, social media, and content teams
- Hands-on experience with both strategic planning and tactical execution, able to move seamlessly between high-level strategy and daily marketing operations
- Proficiency in project management and familiarity with digital marketing platforms (e.g., Google Analytics, AdWords, CRM systems, social media management tools)
- Excellent communication and organizational skills, with the ability to foster collaboration across departments and regional teams
- Experience with community engagement and event support, including building relationships with community partners and enhancing local visibility
- Analytical mindset with experience in evaluating campaign success through KPIs and using data insights to optimize future efforts.---
Why Join Us?
Driven, determined, and ready for a challenge? We’re looking for individuals who are as committed to excellence as we are. At Paschal, you won’t find a typical job – you’ll find an opportunity to build something meaningful, something lasting, alongside a team that’s as relentless as you are.
Our path isn’t always easy. We’re independent, focused on the long term, and fully invested in our people. This is a place for those who thrive in a world-class culture of collaboration, who see challenges as stepping stones, and who take pride in pushing boundaries.
If you’re ready to roll up your sleeves and join a team where your impact matters, where growth is both personal and collective, then Paschal is the place for you. Together, we’re not just doing a job; we’re building a legacy. Are you ready to be part of it?
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